Lena Fiore', Inc.

How It All Began...

Toilet Tattoos got its start when owner Celeste Massullo had an idea. Tired of seeing her unsightly toilet, she pondered on a way to enhance it. She thought why not create seamless, interchangeable covers to match any decorating style? So she did just that and that was the birth of Toilet Tattoos.

Our History

Operating since 1987, Lena Fiore', Inc. is currently located in Bath, Ohio, an eastern suburb of Akron/Cleveland. Owner and fashion designer, Celeste Massullo, launched her business in the fashion industry, designing fashion jewelry and specialty outerwear. Celebrities such as Mariah Carey, Fran Drescher, Natalie Cole, and Brooke Shields wore her feather coat designs and in 1991 Entrepreneur Magazine named Celeste Massullo entrepreneur of the year in the State of Ohio.

Inspired by her love of the city and the opening of the Rock and Roll Hall of Fame, in 1998, Celeste ventured into the confectionary business when she created a candy called "Cleveland Rocks". The candy looks like rocks and comes in two varieties Hard Rock and Soft Rock (www.clevelandrockscandy.com).

In 2003, Toilet Tattoos was born from Celeste Massullo's desire to accessorize her own plain white commode so it would blend more cohesively with her décor.  She soon realized that the existing options to enhance a toilet lid where either outdated, not hygienic, time consuming to clean and install as well as costly.  She saw these deficiencies an opportunity to meet a need in bathroom accents.  After 2 years of research and development, Lena Fiore', Inc. entered into the home décor business with the introduction of her patented Toilet Tattoos®. She will say with a smile...They are the only way to crown your throne.

*Toilet Tattoos is a registered Trademark of Lena Fiore', Inc. Patent No. 8,898,941